Yesterday, I mentioned the radio ad that really bothered me. It turns out that the actual promo said “who needs antidepressants when you have Zakk in the afternoon?” Still pretty bad, huh?
Well, it bothered me so much and it seemed to bother many of you, so I decided to take the matter a little further. I was going to write a formal letter, but I am very impatient and need things done right here, right now (might be a result of living during my generation). Anyway, I went to the radio station website and found the email address for the president of the company. If you have concerns about something, my advice is to contact the highest person you can. I’ve done this in the past and it hasn’t failed me yet. Here’s what I wrote to the president of the company that owns the radio station:
To Whom It May Concern:
I listen to (radio station) everyday on my way to work and a particular ad on your station struck me as being quite insensitive. I can’t quote the ad exactly, but it was for the radio station and it went something like “If you listen to so and so on our station you can throw away your antidepressants.” While it may have seemed lighthearted, it trivializes mental illness and is especially insensitive to individuals suffering from depression. I am saddened by this blatant ignorance from a station that I generally like. As an advocate for mental illness, I ask that you please consider removing the ad from the air as a way to show support for your listeners who do suffer from mental illness.
Thank you for your time and consideration on this serious matter.
I didn’t fully expect to hear back from anyone at all, and certainly not within an hour of sending the email. However, within an hour, the president responded back. He seemed very concerned in his email and gave me his number to call him, so I did. I was nervous, of course, but he was incredibly apologetic and very respectful. He said that he called everyone he could think of to have the promo pulled immediately. He said that the listeners are the company’s top priority and that if even one is unhappy with something, it will be addressed. He was apologetic the entire time and said he would send me a follow up email, which he did. He followed-up with me a few hours later to confirm that the promo had been removed.
It was a small victory, but it meant a lot to me to have done something like that. It’s the small victories like this that make the difference.
I’m going to start adding a contact form at the end of all of my posts. I’m always happy to hear from you 🙂
PS. If you haven’t checked out my store yet, do so. Here’s the link: PeonyCrochet. I’ve added some cute new items with more to come. Remember to use the coupon code PEONY2014 for 15% off your order!